I lived in Boston from 1997 until 2003. On Charles Street, a few blocks from my college dorm that straddled Boston's Back Bay and Beacon Hill communities, was a small market called Deluca's. Deluca's had it all: a basement wine cellar, specialty items (like mango juice), sushi made on-site, and--of course--the deli section. Like most smaller markets, the deli featured premium meats as well as homemade salads, soups and stews.
For four years, I would giggle whenever I passed the deli section and noticed the sign for Deluca's homemade "Black Anus Beef Stew." For four years, the sign never changed. And for four years, I never saw anyone buy that homemade anus beef stew.
Finally, a month before I graduated from college in 2001, I finally pointed out the spelling mistake to a guy behind the deli counter. He happened to be the owner's son.
"Man!" he exclaimed. "My dad has been wondering for years why NO ONE ever bought that stew."
Tuesday, May 1, 2012
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